Jimmy Dean served hungry consumers out of a Route 66 inspired airstream diner- complete with towering canyon walls, rustic wooden elements, an interactive keychain bar, a jukebox photo moment, and a waffle-themed recharging station. As the lead 2D designer on the project, I created an immersive graphic look and feel for the space, sourced vintage memorabilia for a gallery wall, selected and communicated with vendors for giveaway items, coordinated with the 3D designer on neon designs,

and prepped everything for print production.