Capital One hosted an exclusive Soundcheck party with Jelly Roll and LL Cool J that required a full takeover inside of the Bud Light Lounge at the T-Mobile Arena. The client requested an elevated ambiance to match the exclusivity of the cardholder event, to which I opted for a sleek blue that created a cohesive graphic look between two featured artists of differing genres. Elements of each artist were evenly dispersed throughout the space, through giant interactive photo opportunities, custom cocktail menus, branded takeaway items, and fun surprises such as ice sculptures and infinity mirrors.

iHeartRadio Music Festival 2025

Capital One
Soundcheck Party

Creative Designer