Arrowhead Water wanted to up their recycling game in light of their new sustainability initiative and was looking for an interactive way to encourage consumers to recycle their aluminum bottles. I schemed up the Surf Essentials shop to offload excess merchandise from their ecommerce store and create a bartering system which also increased brand awareness through consumers showing off their earned prizes. I also collaborated with the head 3D designer to draft the graphic look and feel throughout the entire pool party brand takeover, creating a retro surf shack vibe straight out of a 60's movie.