Arm & Hammer showed up at the iHeartRadio Music Festival with a full laundromat takeover! This project was a fun exercise in environmental graphic design- from adjusting the laundry machine graphics while game-testing the laundry toss, to making my own templates for a giant interactive laundry machine photo booth. The entire process involved close communication with our fabricators to ensure sizing accuracy and playability. Little easter eggs such as branded dry cleaning bags and game points on the laundry machine added detail to the immersion of the overall space.