When Allē first sponsored Stagecoach, the client was open to getting fun with it, so my 3D designer and I had full creative control over the look and feel of the space! We opted for a glam disco cowboy takeover and went wild. Everything 2D, such as the glittery desert landscape graphics, super cute bandanas, the custom sheriff's spin wheel, the curation of artwork on the walls-- was conceptualized, designed, and prepped for production by me. The space was such a success that the client renewed with us for two more years and used our activation space as a reference point for future pop-ups.

Stagecoach 2024

Allē Disco Rodeo

Tia Marchiselli

Creative Designer